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Rebecca Rusch, world-class explorer, professional athlete, acclaimed speaker and author, has spent decades pushing the limits of high-stakes athletic endurance. Her explorations, driven by risk, passion, and altruism, serve as a template connecting individuals to themselves, each other, and the natural world. As a multi-decade, multi-sport seven-time World Champion, 50 Most Influential People in Cycling, Mountain Bike and Gravel Hall of Fame inductee, Rebecca's relentless pursuit of excellence has earned her acclaim as a true trailblazer in the sports world.

An Emmy Award winner for her film, "Blood Road," and a best-selling author of "Rusch to Glory," Rebecca's achievements extend beyond the realm of sports. As an advocate, CEO of Rusch Ventures, founder of the iconic bike event, Rebecca’s Private Idaho, and creator of the Be Good™ Foundation, she leverages her platform to inspire others to reach new heights in their personal and athletic endeavors.

With her life grounded in continual personal growth through the pursuit of new challenges, Rebecca has made it her mission to help others to do the same. She created the Be Good™ Foundation, which uses the bike to build community and create connections creating local, national, and global impact. Her relentless commitment to pushing boundaries, both in competition and philanthropy, continues to inspire athletes and individuals worldwide to strive for greatness.

TeamUS Ambassadors (Liv)
LocationSawtooth City, ID
Riding Discipline(s)Gravel, Mountain, XC, Fat Bike
Favorite Bike(s)Devote Advanced Be Good Edition
Where do you ride/train most?My favorite terrain is high alpine backcountry riding. My happy place is mountain biking in the mountains on an adventurous remote trail that requires navigation, survival skills and endurance. This is why I love to ride and live in Idaho. There’s no place like home!
Why do you ride Liv?I connected with Liv Cycling at a pivotal moment in my career. I had launched the Be Good Foundation and was heading down a path to impact more people and communities using the bike as a catalyst for good. I had the vision but not the bandwidth or global reach to execute this dream. Liv Cycling is the trailblazer in women’s cycling. The brand has always been about lifting up and empowering female riders, including me. There is no other brand that feels more aligned in grit, grace, power and passion.
Career Highlights
  • 3x 24-Hour Solo Mountain Bike World Champion
  • 4x Leadville 100 Winner
  • 3x Iditarod Trail Invitational Finisher (2x Women's Winner)
  • Multi-time National 24-Hour Endurance Titles
  • Mountain Bike Hall of Fame
  • Emmy Award (Blood Road)
Social Media@RebeccaRuschBe Good FoundationRebecca's Private Idaho