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Jana Walters

I am a bike commuter and cycling advocate. I enjoy being a Liv Ambassador because I get the unique opportunity to advocate for women who want to ride bicycles. I care about this because it is more times than not women who lack the self-efficacy to ride. Boys are more often encouraged to ride bikes, play sports, and take risks. From a young age, it seems women write off physical activity because of an (incorrect) belief that she CANNOT be successful doing it. Something I enjoy about bicycle advocacy is helping novice riders break down barriers and build up confidence. Going on a 5-mile ride through a residential neighborhood, for example, can be exhilarating and empowering for a novice rider. Additionally, I find helping riders identify a safe bicycling route to work or school to be very rewarding. Finally, I believe in the Liv women’s specific design. Women are not small men! We have different body geometry and riding styles than men. I find it very easy to support a company who is building bicycles for women and encouraging them to ride. Being a Liv Ambassador allows me to advocate for female riders of all ages and ability levels in my community.

City, StateHarrisonburg, VA
HometownWytheville, VA
Day JobProfessor
Favorite bikeLiv Brava SLR
Favorite place to rideMy commute to work
Must-have cycling accessoryChapstick
When I am not ridingReading, hiking, running, or yoga
Life GoalTo slow down, live simply, and enjoy every adventure.
What I rideX-Road
How to contact meMole Hill Bike Shop business phone 540-879-2011
Jana Walters

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