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USA National Ambassadors

Rebecca Rusch

For Rebecca, Be Good, are more than just words they have become the mantra and mission of her life - her endless pursuit of podiums at endurance events aorund the world, or her own curiosity to see what is over the next mountain pass Rebecca strives to break boundaries, blaze new trails, and bring more women into cycling. With her team she's launched Rebecca’s Private Idaho, a premier gravel event that celebrates people, purpose and place and raises funds to provide exceptional work with the Be Good Foundation.

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Caroline Washam

Caroline is a professional downhill mountain bike racer, but the love for racing runs deep and she can often be found riding enduro, e-MTB, XC classes as well. Not one to conform, she wowed many by displaying her riding skills during her pregnancy! Riding and racing have been part of Caroline's makeup since here formative years on the BMX track, and cycling as whole has been a enriching influence through her life. We are proud to have Caroline representing Liv Cycling.

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Teams & Collectives

The Black Foxes

The Black Foxes is an international collective of unapologetically Black cyclists—a group brought together by a love of the outdoors and a mission to welcome more Black people into outdoor spaces. It’s a mission we can all get behind.

Together with Giant Bicycles, The Black Foxes and its partners are taking the necessary steps to create a cycling industry where Blackness is normalized, leadership is reflective of the multicultural world we live in, and pathways exist for Black people to connect and experience the joy cycling has to offer.

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Liv Factory Racing

Liv Factory Racing is our UCI World Cup Cross-Country (XCO, XCC) mountain bike team. These women will compete on the world stage aboard the Liv Pique.

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Liv Racing Collective

The Liv Racing Collective is our syndicate of privateer professional athletes who compete across multiple disciplines around the world.

The women of the Liv Racing Collective ride Liv bikes like the EnviLiv, Avow, Langma, Devote, Brava, Pique and Intrigue LT while competing at national, continental and international road, triathlon, gravel, cyclocross and mountain bike races.

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Liv AlUla Jayco

Together with GreenEDGE Cycling, we're dedicated to supporting women at the highest level of the sport and providing pathways for women to achieve their dreams of racing in a WorldTour peloton. Liv AlUla Jayco WorldTeam and Continental Team compete wearing the same jersey, aboard the same bikes, and with the same gear support from Liv.

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Liv Ladies AllRide

Ladies AllRide is a movement dedicated to growing the community of lady mountain bikers across the globe. Professional MTB skills instructor Lindsey Richter travels around the world helping women to face fears, believe in themselves, and get RAD on their mountain bikes.

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Local Ambassadors

Local Ambassador Program

Liv Cycling is excited to bring back the local ambassadorship initiative!  We are excited to help spread the love of cycling, and get more women onto bikes.

Whether it's group rides, bike nights, local racing or regional events, Liv Cycling feels it is best to foster ridership and women in cycling at the local level.

Thank you for the overwhelming response!

Applications are now closed. Please check back when the application period reopens.

January 2025 - February 2025