Introducing Liv Elite Ambassador: Rebecca Rusch!

Seven-time world champion and ultra adventure/endurance icon with nearly three decades of racing (and counting) under her belt.

Elected to the prestigious International Mountain Bike Hall Of Fame, cementing her impact as a fierce competitor and inclusive influencer who motivates millions. Recognized by Outside Magazine among the Top 40 Women Who’ve Made the Biggest Impact and by Men’s Journal as one of their 25 Most Adventurous Women. A maverick whose grit, determination, and perseverance earned the moniker “Queen of Pain”. Repeatedly embraces fear, risk, and hard work, resulting in championship titles, course records, “first-evers,” and a myriad of accolades. However, it’s her desire to share her journeys and spread the passion for riding that sets her apart and attracts a loyal following. As she sets her eyes on the future, she continues her ambitious plans to make what was once impossible, possible.