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A list of partners whose missions we believe in and support.


Sprockids engages thousands of young people in the lifelong activity of mountain biking, teaching off-road cycling skills to youngsters from 8 to 18. Designed to be all-inclusive, Sprockids believes being active and having fun should be a part of everyday life. The program aims to get young people and their parents to take part in a bicycle community and enjoy a cycling lifestyle.

Sprockids benefits youth in more than 20 countries through programs run by parents, teachers, coaches, cycling clubs, youth organizations, and law enforcement agencies. Learn more about Sprockids at

The Be Good Foundation Logo

Be Good™ Foundation

The Be Good™ Foundation’s mission is to enrich communities using the bicycle as a catalyst for healing, empowerment and evolution. The programs we support create opportunities for outdoor exploration, personal discovery and humanitarian service at local, national and global levels. To learn more about The Be Good™ Foundation, please visit,


The Cycle Effect believes that participation in sports is a powerful force. Countless studies show that youth participation in sports dramatically raises graduation rates and lowers the rates of childhood obesity, teen pregnancy, crime and other negatives in a young person’s life. Yet, too often many kids, especially girls, sit on the sidelines.

With a mission to empower young women through mountain biking,The Cycle Effect provides opportunities for at-risk girls to be engaged in regular, healthy programs that help build their self-esteem and promote overall wellness.


Camber Outdoors is a coalition of companies, foundations, and individuals committed to the vision of Everyone’s Outdoors.Through innovative and thought-leading programming and initiatives like the CEO Pledge, Pitchfest, Camber Exchanges and the Mentoring Program, Camber Outdoors works to accelerate women’s leadership and participation in the outdoors—from the backcountry to the boardroom.


World Bicycle Relief mobilizes people through The Power of Bicycles®. Their Buffalo Bicycles provide simple, sustainable transportation to people in rural developing countries. WBR is committed to helping people conquer the challenge of distance, achieve independence and thrive.


The People for Bikes movement is for people who care about bikes and who want to add their voices to the national movement to make cycling safer and more accessible. You can join for free by simply adding your name to helping change the world through bikes. People for Bikes works tirelessly to make cycling more accessible with missions like the Green Lane Project. The organization also lobbies governments for policies and transportation dollars to benefit cyclists.


IMBA is a non-profit educational association dedicated to creating, enhancing, and preserving great mountain biking experiences. Giant’s monetary support of IMBA aids in the organizations’ work to build sustainable trails and bike facilities to make mountain biking more accessible. IMBA practices (and teaches) environmentally responsible trail building and trail etiquette practices. They’re also a powerful voice for trails, public land and policies that welcome bikes.


The only program of its kind in the country, Project Bike Tech (PBT) uses bicycle education as a conduit to teach core academics, enhance lives, create career opportunities and inspire new generations to be passionate about bikes. PBT’s primary program, Bike Tech in School, is a credited high school elective that introduces students to bicycle industry careers, providing them with the skills needed to become entry-level bicycle mechanics and offering in-depth career counseling. In addition, the program uses bicycle mechanics as a tool to teach common CORE and STEM curriculum.


The League of American Bicyclists been in existence since 1880, and it’s been the driving force in the movement to create safer roads, stronger communities, and a bicycle-friendly America. Through information, advocacy and promotion, LAB works to celebrate and preserve the freedom cycling brings to its members. Giant supports LAB monetarily, and participates each year in the National Bike Summit – an annual event in Washington DC where local bicycle advocates and industry members meet with legislators and tell them why cycling deserves their support.


Marilyn Price started Trips for Kids in 1986. Riding her mountain bike on Mount Tamalpais in Marin County, CA, Marilyn thought how wonderful it would be if all children everywhere could experience the joy of riding a bike—regardless of their ability to own a bicycle. Today, this non-profit operates in the US, Canada, Israel, and Sierra Leone and has opened the world of cycling to more than 124,000 at-risk youth through mountain bike rides and Earn-A-Bike programs. Giant has supplied bikes and gear to TFK for years, sharing Marilyn’s belief that every kid should discover the joy of mountain biking.


The culinary community is fighting hunger outside of the kitchen with Chefs Cycle for No Kid Hungry. Part fundraiser, part endurance event, all to end to childhood hunger in America. Culinary talents push their limits with Chefs Cycle, completing a three day, 300-mile bike ride.

No child should go hungry in America, but 1 in 5 kids will face hunger this year. Using proven, practical solutions, No Kid Hungry is ending childhood hunger today by ensuring that kids start the day with a nutritious breakfast and families learn the skills they need to shop and cook on a budget.

Grow Cycling Foundation Logo

Grow Cycling Foundation

Grow Cycling Foundation was created in light of the 2020 George Floyd protests. In recognition that the cycling world is not immune from a culture of exclusivity and racism, the founders felt a need to help focus the call to action within their own community. Grow Cycling Foundation was established to create new avenues for inclusive community building and career development in the cycling industry as well as empower existing programs working to tear down the barriers to entry in cycling for marginalized communities.