What is the future of women's cycling?
The importance of investing in the next generation of women cyclists.
The Tour de France Femmes avec Zwift is a big deal. Why? More than any other race on the Women’s WorldTour calendar, Tour de France Femmes represents a step forward for women’s cycling. Women are racing the iconic roads made famous by the Tour de France, sprinting to stage victories and vying for overall titles. Best of all, people are watching—young girls are watching—making the future of the sport look very bright, indeed. Here’s why we think that’s important: