Liv: Why did you want to own a bike store?
Angela: I have had and still have careers in finance, business ownership, and nonprofits. Honestly, I’ve always loved riding and the community that cycling brings together. I also love the challenges of working in this space, and the rewards are immeasurable. I am very fortunate to have the staff members that we have at Bingham Cyclery. It’s incredible to be able to offer so many things to our customers and community through something as simple as a bike – better physical health, mental health, social, fun, environment… the list goes on and on. Fortunately, making the world a better place through cycling is an ethos that we all adhere to at Bingham’s. It’s part of who I am, and bikes have shaped every important aspect of my life. I get to share that like-minded thinking with my peers, my staff, and our customers.
Liv: Why is it important to create more opportunities for women in cycling?
Angela: Historically, cycling hasn't been a welcoming or inviting space for women, there is no reason why there shouldn't be more women involved in cycling, in daily riding, and working in the industry - helping to create safe spaces for people to ride for transportation and recreation. When you see more people like yourself, doing something you love, it makes it much easier to become involved, ask questions, learn, and grow.
Locally, we've put a lot of effort into showing women that cycling is for them, the Women MTB groups and the Mid-Week MTB Series Women's Mini Enduro, create a place where women can make friends, build confidence and find empowerment through mountain biking. The supportive staff at our five stores help women feel more comfortable and find the perfect bike to reach their goals, anywhere from a new rider to an experienced cyclist. Liv has been instrumental in showing women that they belong in cycling. We've seen a lot of progress over the past decade, but there is still a lot of work to do. I want to hire more women, I want to ride with more women, and I want to see more women on bikes.