By riding bikes, we begin to question the definition of beauty. We begin to admire the beauty in a well-designed bicycle, in a matching sock and jersey combo and in the strength of other female cyclists. When we accomplish something on the bicycle, even if it is just commuting to work, we can see and feel the beauty in our own strength. We want to help you feel more beautiful on your bike. Biking in style means you are more comfortable, more confident and a more radiant you. No matter where your bike takes you - to work, to the park with the kids, deep into the forest or across the country—your bike becomes a part of your own, unique and beautiful style. Come with us as we explore tips, tricks and observations in the world of bicycles and style.