

Lindsey Richter
Bend, OR, USA
Lindsey Richter threw herself into mountain bike racing in 1996 — from cross-country to downhill and enduro, she journeyed across the U.S. falling in love with the sport. She soon noticed a lack of female participation at mountain bike events — a void she's been passionately filling ever since as a world-renowned certified mountain bike instructor. She started Ladies AllRide as a movement to encourage more women to "All Ride bikes." She has traversed the country (and beyond) for over a decade now with a trailer full of Liv mountain bikes behind her Ladies AllRide van, inspiring women to experience the life-changing power of mountain biking. As one of the first to illuminate the emotional connection between bikes and life, Lindsey uses mountain biking as a tool to help women face fears, build confidence, and find their flow both on and off the bike. Her approach highlights the profound symmetry between bikes and life, showing how overcoming obstacles on the trail can translate into life’s greater challenges.
Fun fact: Lindsey competed on the popular CBS TV show Survivor: Africa in 2002 and is always happy to share stories from the show, along with her appearances on Howard Stern, David Letterman, Regis & Kelly, Hollywood Squares, an Eminem music video and more!
Team | Liv Ladies AllRide |
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What is the main cycling discipline you ride/race? | Mountain bike coaching |
Favorite Liv bike? | |
How did you get into cycling? | My dad bought me a mountain bike before graduating high school and we rode fire roads before I learned anything about single track trails. When I lost my fitness in college, I decided in my early 20's the best way to get it back was to throw myself into racing mountain bikes. That was in 1996. I found so much more than a sport that gave me fitness, I found myself and a whole community of rad humans. |
What do you hope to achieve as a Liv Global Ambassador? | I hope to inspire more women to discover the joy, empowerment, and sense of community that mountain biking can bring. My goal is to help create an inclusive space where women feel supported, encouraged, and confident—both on and off the bike. By sharing my passion and experiences, I hope to break down barriers, celebrate diversity, and show that mountain biking is for everyone, no matter their background or skill level. |
Where is your favorite place to ride? | All over the place! |
If you could choose any person to ride with (anywhere in the world, living or not living), who would it be and why? | Chelsea Handler because she is funny, speaks her mind, stands up for what she believes in and would be a great student to teach this awesome sport to as she seems very open to trying new things. |
What would you say to a non-cyclist or someone who is just getting into the sport to encourage them? | I would say just start—you don't have to be fearless or fit to begin, you just have to be curious. Mountain biking is about so much more than the bike—it's about discovering what you're capable of, connecting with an amazing community, and having fun along the way. Give yourself permission to be a beginner, celebrate the small wins, and remember that every rider started exactly where you are. You've got this! |
Do you have a favorite cycling tip to share? | Celebrate progress, not perfection. Whether it's mastering a new skill or simply showing up on the bike, every little step forward counts. Mountain biking can feel intimidating at times, but when you focus on what you can do and trust the process, confidence naturally follows. Oh, and always look where you want to go—both on the trail and in life! |
Words you live by: | Ride Bikes Be Happy |