Make mischief. Make noise. Make history.

Make space for more women on bikes.

Liv celebrates cycling catalysts—the women and allies around the world making cycling more inclusive. We’re especially proud to share the story of the original catalyst, Bonnie Tu, founder of Liv, the world’s first and only comprehensive bike brand dedicated exclusively to women.

A note from Liv founder, Bonnie Tu

I’m the troublemaker.

That’s what people said when I wanted to start Liv.

It’s risky to invest in women-first research, design, and engineering.

It’s unconventional to make bikes, gear, and opportunities that optimize a woman’s power.

And it’s inconvenient to make space in the sport for more points of view.

It’s true. It’s a lot of trouble to do things differently.

But that’s how we make a difference.

-Bonnie

SHOW US THE LEADERS IN YOUR COMMUNITY