Liv celebrates cycling catalysts—the women and allies around the world making cycling more inclusive. We’re especially proud to share the story of the original catalyst, Bonnie Tu, founder of Liv, the world’s first and only comprehensive bike brand dedicated exclusively to women.
I’m the troublemaker. That’s what people said when I wanted to start Liv. It’s risky to invest in women-first research, design, and engineering.
It’s unconventional to make bikes, gear, and opportunities that optimize a woman’s power. And it’s inconvenient to make space in the sport for more points of view.
It’s true. It’s a lot of trouble to do things differently. But that’s how we make a difference.
-Bonnie
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