Liv Cycling, the only comprehensive cycling brand dedicated solely to women, is thrilled to announce its participation in the second annual Women-Led Wednesday on November 27, 2019. Women-Led Wednesday is a collective brand campaign designed to spotlight and encourage holiday shoppers to support women-founded and -led brands. Similar to purpose-driven shopping holidays like Small Business Saturday, Women-Led Wednesday is dedicated to supporting a specific business group – women, women-identified, and non-binary/genderqueer brand leaders – in efforts to create a more gender-balanced economy.
Beyond the November 27 Women-Led Wednesday holiday, the initiative is dedicated to promoting and uniting women-led brands year-round. The newly launched Women-Led Wednesday website and directory allow visitors to explore, search for and learn more about women-led brands.
“Liv Cycling is a women-led brand that has been dedicated to getting more women on bikes for over a decade, is 100% committed to investing in women’s specific design and supporting women in cycling—at all levels,” said Brook Hopper, global marketing manager at Liv Cycling. “Participating in Women-Led Wednesday and year-round efforts to recognize and empower women aligns perfectly with who we are as a brand and what we stand for.”
Today, women are 50.8% of the population and 52% of the professional-level work force in the U.S. but only 25% of executives and senior management officials, 20% of board seats, and 6% of CEOs among S&P 500 companies. As of 2018 there were more CEOs named James than women of any name running Fortune 500 companies according to a study published by the New York Times.
“There’s no shortage of discussion and a lot of viable paths to get more women in the C-suite and on Fortune 500 executive boards,” said Women-Led Wednesday Creator and Wild Rye Co-Founder Cassie Abel. “I believe that one of the best and fastest paths to create a more gender-balanced economy; however, is to shine a light on and encourage everyone to vote with their dollars for brands that are already led by women.”
Visible female leadership is so important to the health of our global economy long-term, the collaborative initiative aims to encourage holiday shoppers to shop women-led brands on November 27, 2019 and the other 364 days a year.
“Participating brands are thinking bigger than themselves and understand that a rising tide lifts all ships,” Abel continued. “After over 100 brands committed to the initiative in a two-week period the first year, I knew the idea resonated with women business leaders. Women are eager to support each other in a way that’s really special. Year two is shaping up to be much bigger with more brands, bigger brands and a more coordinated effort. I can’t wait to see what we can accomplish—we truly are stronger together.”
WomenLedWednesday.com serves as the campaign’s primary discovery hub and directory of women-led businesses. Established female-led consumer products brands and retailers can join for the 2nd annual through the “join us” tab on the website.