

Bikes and Gear
We design and build best-in-class bikes and gear that optimize strength, minimize barriers, and improve performance and well-being for women. We don’t stop at data, and we don’t shrink and pink.
Liv is the only comprehensive cycling brand dedicated solely to women. In everything we do, we put women first:
Liv was founded in 2008 by Bonnie Tu, of Giant Bicycles, when she couldn't find the right gear and bikes for herself. She saw an opportunity to make cycling more inclusive. This is still our mission at Liv – and our commitment is stronger than ever.