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Cookies are text files containing small amounts of information which allow our site to recognize your device and are downloaded to your device when you visit our website, if you agree to the website doing so. Cookies are then sent back to our website every time you visit the site, or you visit another website that recognizes that cookie.

Cookies are useful because they allow our website to recognize your device and are used to make our website work more efficiently, let you navigate between pages, remember your preferences, and generally improve your experience. They can also help to ensure that adverts you see online are more relevant to you and your interests.

Our website uses cookies to distinguish you from other users of giant-bicycles.com, Liv-cycling.com, momentum-biking.com and cadex-cycling.com. This helps us to provide you with a better experience when you browse our website. Cookies also enable us to analyze the performance of our website(s) in order to make improvements. Some of the cookies we use are "analytical" cookies. They allow us to recognize and count the number of visitors and to see how visitors utilize the website, so we can continuously make it better for you and other visitors.

Here are the cookies we use on our website:

Functional Cookies –These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas, and may enable services you have specifically asked for. Without using these cookies, services you have asked for such as shopping carts cannot be provided.

These cookies remember choices you make to improve your experience. These cookies are used to recognize you when you return to our website. They allow the website to remember choices you make (such as your user name, language or the region you are in) and provide enhanced, more personal features. They can also be used to remember changes you have made on our website. They may also be used to provide services you have asked for, such as store locations. The information these cookies collect may be anonymized and they cannot track your browsing activity on other websites.

Analytics Cookies – These cookies collect information about how you are using our website and are used exclusively for statistical purposes.

Marketing/Advertising Cookies - These cookies are used to deliver marketing/advertising services or content, which are more relevant to you and your interests, and to help measure the effectiveness of advertising campaigns. These cookies may also be placed by third parties with our permission. Some of these cookies can remember that you have visited our website and the pages you have visited, and this information is shared with other organizations and may be used to deliver adverts to you on third party websites or applications (or via email where you have consented to this) based on your online activity.

The following is a list of cookies we use on our site:

Service / ProviderPurpose
Google Tag ManagerGoogle Tag Manager is purely functional and is not used for the collection of personal data.
Google AnalyticsTracking for web site analytics
Google AdsTracking for Google's online advertising platform
Google FloodlightTracking for Google Marketing Platform
Twitter Universal tagTracking for Twitter services
Facebook pixelTracking for Facebook services
Bing UAT tagTracking for Bing services
WistiaTracking for embedded video usage
YoutubeTracking for embedded video usage
Google MapsFor displaying embedded maps
Google Maps apiFor retrieving geolocation data
Google reCaptchaFor security and spam prevention in forms
MaxmindFor retrieving geolocation data based on IP addresses of visitors
MaxmindFor determining fraud scores when proceeding through checkout
MollieFor processing payments
StripeFor processing payments
KlarnaFor processing payments
CreationFor processing payments
Consors FinanceFor processing payments
PaypalFor processing payments
Cycle SolutionsFor processing payments
SantanderFor processing payments
Sofinco / VerifoneFor processing payments
SmartFitFor providing bike sizing information
PhotoslurpFor displaying user generated content from social media
MailChimpFor mailing lists and email marketing services
ResponsysFor mailing lists and email marketing services
PostmarkFor sending email (confirmations, open basket reminders)
RayGunFor telemetry / monitoring
StackpathFor caching (Content Delivery Network) and security (Web Application Firewall) services
AWS CloudfrontFor caching (Content Delivery Network) services
CloudinaryFor image processing and caching services
Application insightsFor telemetry / monitoring

Modification of this cookie policy 

We may change this cookie policy from time to time. Changes will be published on our website. It is therefore advised to consult this privacy and cookie policy on a regular basis, so you are aware of these changes.

Contact Details

If you have any questions and/or suggestions regarding our cookie policy, please contact us.

Sportver ehf /Útisport
Glerartorg 600 Akureyri
Tel: +354 8987320
sportver@sportver.is