We are women-powered, from our founder and executives to our engineers and marketing team. And we’re the only women’s brand that makes our bicycles in-house, from start to finish, ensuring that each bike is exactly how we’d envisioned it.


When she couldn’t find bikes and gear that fit and performed well for her, Giant Group Chairperson Bonnie Tu knew she wasn’t alone. So she founded Liv, the world’s first comprehensive cycling brand for women, and set out to make the sport more inclusive of women everywhere.


Women are leading and inspiring in every critical role within the company. We’re competitive athletes, working moms, and loyal friends. We ride every chance we get. And we’re advocating for women at every opportunity.

Athlete-tested, race-proven

We’re proud to support a wide range of professional athletes around the world, including our Liv Racing teams. These athletes inform and test our bike designs until each is worthy of a champion.


We deeply appreciate all of our allies—from our brother brand Giant, to everyone who rides with us, roots for us and shares our belief that when more women and girls ride, we all win.