“Dear bike industry professionals, my name is Ayesha McGowan and I am an elite road racer and cycling activist… Diversity and representation of minorities is a hot topic in mainstream and outdoor media right now. I noticed that several cycling companies launched marketing campaigns in an attempt to embrace the idea that cyclists come from all walks of life. Unfortunately, the content created rarely included any folks that looked like me.”
The message was simple: representation matters. Over a year later, McGowan is still blowing down doors in the cycling industry and making way for the next generation of black cyclists and industry pros. Watch the full video above.