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Liv Leaders Featured in CyclingNews "50 Most Powerful" List

dimanche, 7 juin 2020


CyclingNews published a feature naming the “50 most influential people in cycling” that included three women connected to Liv: athlete Ayesha McGowan from Liv Racing, brand founder and Giant Group Chairperson Bonnie Tu, and 12-time world champion Marianne Vos of CCC-Liv Team.

“The Power List” was compiled by CyclingNews editors and includes athletes, brand leaders, event directors and advocates for change in the sport. The inclusion of Tu, McGowan and Vos shows the diverse outreach of Liv, illustrating leadership in all facets of the sport. “Power isn’t necessarily derived from one element,” wrote CyclingNews editors. “It’s often a combination of wealth, influence, control and inspiration. Our list, subjective as it is, represents where we feel cycling currently stands, rather than where it should be. We hope that our list kicks off a wider debate than just who our shouldn’t be top, and opens up discussions on where cycling can improve.”

McGowan, a professional road racer for Liv Racing, was listed at No. 32, drawing praise for her efforts in “advocating for better representation for women of color in the bike industry, using her voice to support and speak up for increased diversity inside the sport’s brands, organizations, events, teams and media.” Editors wrote that McGowan is “inspiring, influencing and leading the next generation of African American women in cycling.”

Tu was selected at No. 28. Editors pointed to her as “the driving force behind the Liv brand of women-specific cycling gear.” They noted her inspiration to start the brand when she was 57 because “she found the quality and availability of women-specific gear was surprisingly lacking. Since then, she’s made it her mission to make the Liv brand—run by women for women—welcoming to female riders.”

Vos, one of the most decorated racers of all time, made it into the top-20 of the CyclingNews list, landing at 17. The Dutch rider from the CCC-Liv Team  has an unrivaled list of accomplishments with 12 world championship titles and countless major wins over her 14-year career in road, cyclocross and track racing.  “She is a natural leader who guides, inspires and commands respect by setting the highest standards of professionalism," CyclingNews editors wrote. "And it’s for thers reasons that she has been elected as a member of the UCI Athletes’ Commission and as the riders’ representative on the UCI Road Commission.”

 For more, check out the full story on CyclingNews.com.


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