Mahshid Hadi | Liv Committed
Liv presents BONNIE
A film about what it takes to make a difference for women in cycling.
2024
16 minutes
Is she a troublemaker? In 2008, Bonnie Tu founded Liv—the world’s first and only comprehensive bike brand dedicated exclusively to women. She knew it was risky to invest in women-first research, design, and engineering. She knew it was unconventional to make bikes, gear, and opportunities that optimize a woman’s power. And she knew it could be a lot of trouble to do things differently—but that’s exactly how she made a difference.