From the Top with Wade Wallace, a podcast from Cycling Tips, recently featured Bonnie Tu, the founder of Liv Cycling and chairperson of the Giant Bicycle Group. The interview explores Tu’s life-long journey, which eventually lead her to the cycling industry.
Tu discusses how she navigated a male-dominated industry, how she got hooked on cycling in 2007 at the age of 57 after riding part of the Tour of Taiwan with her uncle and founder of Giant King Liu, and why she subsequently pushed for the creation of a women’s-only cycling brand. Tu founded Liv, which launched in Taiwan in 2008, because she could not find a bike and cycling clothing that was made for her.
“If [starting Liv] was a business case, it would have never happened because the [women’s] market was so small,” said Tu. “Our gut feeling was: half of the world’s population is female – so there should be a market for it.”
Listen to the full podcast on CyclingTips.com HERE>
On Spotify HERE, or by searching for, “From the Top: CyclingTips”