Gabriela López
At Liv, we know the importance of supporting professional women's cycling, and that includes the need to support the next wave of elite female cyclists. Liv's Grassroots Program allows aspiring young road racers the chance to turn their dreams of becoming professional racers into reality. In collaboration with the Liv AlUla Jayco Women’s Continental Team, this powerful new initiative is dedicated to nurturing future female road cyclists, with consideration of bringing opportunities to athletes in regions with less developed infrastructure to support racers.
Through nominations from Liv's global sales companies, four promising athletes from around the world have been handpicked for this life-changing opportunity, where they will receive top-tier training and mentorship to sharpen their skills and pave the way toward a professional cycling career. This first year of the program began with a week-long training camp in the Netherlands, where the riders received expert coaching, workshops on nutrition and endurance, and personalized power profile assessments designed to unlock their full potential.
This initiative aims to break down barriers in the cycling world, providing these athletes with the rare opportunity to grow their talents in a professional setting. “We know that as athletes are developing and growing their skillset, they excel tenfold with the support of coaches and trainers,” said Phoebe Liu, Giant Group Chief Branding Officer. “Despite how essential this is for aspiring professional cyclists, it’s often unavailable due to location and cost. It is important to Liv to lower these barriers." Liv Cycling's partnership with the Liv AlUla Jayco team reflects a shared commitment to elevating women's cycling and fostering talent on a global scale. This is just one piece of an ongoing effort to empower future champions through hands-on development and mentorship.
Meet the 2024 cohort of rising stars: