We put women first in everything we do, every frame we build, every component we spec and every piece of gear we design. Liv is the cycling brand dedicated to women.  

Cross country mountain biking is about so much more than long days in the saddle and grueling climbs. It’s about training rides with the girls, sharing a laugh over a protein bar, comparing scars, enjoying the views, and pushing through the pain – together.

Whether climbing the podium or just pushing yourself to go farther and faster, mountain biking is mental and a physical feat. It requires the right gear, some guts, and one heck-of-a support squad. That’s where we come in with the training plans, nutrition advice, mind tricks and MTB tips from gals who have been there.