We put women first in everything we do, every frame we build, every component we spec and every piece of gear we design. Liv is the cycling brand dedicated to women.  

Tascha Piciga

For me the bike means freedom, the one time in the day when my mind is blank and still. Nothing can describe the feeling of being in complete control of your destination, speed, and level of adrenaline. I ride to have a healthy body, mind, and spirit. When I push on the pedals the feeling of pure bliss overcomes me, and I forget about all of life's troubles. My ultimate goal is to empower women to ride and use cycling to build confidence in your abilities like it did for myself. Cycling changed my life, my belief in myself, and made me realize that with time, patience, and drive anything is possible! 

City, StateDorchester, Ontario
Liv Retail PartnerGiant Toronto
Day JobCollege Professor/Child & Youth Counselor
Favorite bikeLiv Envie Advanced VOS edition
Favorite place to rideOcho Rios, Jamaica
Must-have cycling accessoryAnything with GPS, and the color purple
When I am not ridingRunning, lifting weights, Cyclocross, TimeTrial
Tascha Piciga

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