We put women first in everything we do, every frame we build, every component we spec and every piece of gear we design. Liv is the cycling brand dedicated to women.
Statement from Liv
September 14, 2022
Liv, the company dedicated to getting more women on bikes, is not affiliated in any way with “LIV Golf.” Since Liv was founded, our mission has been to support and empower women of all backgrounds around the world to ride. We are currently exploring our legal options to protect our trademark rights and our brand, which have been owned and marketed worldwide by Giant Group since 2008.