We put women first in everything we do, every frame we build, every component we spec and every piece of gear we design. Liv is the cycling brand dedicated to women.  

Photos and initiative by Sean Armenta

JEN ULLETT
IG: @jenullett

Liv: What motivates you to ride?

Jen: I love cycling for the sake of cycling, but I am super competitive and always focused on improving. I feel like I could always be faster, stronger or have better endurance, so that keeps me going. I’ve recently gotten into triathlons, and did my first 70.3 in September. I would like to do a few more next year, so that’s been keeping me  focused!

Liv: How long have you had this bike? 

Jen: I purchased this bike at the end of 2021.

Liv: What does this bicycle mean to you?

Jen: It’s a way to connect with others and explore new areas. During Covid, my friends and I spent many sunny weekends exploring new cycling routes. Fondos and triathlons have also given me something to focus on - I’m super goal oriented as well as competitive - and a way to step out of my comfort zone and try new things.

Liv: How long have you been riding on a consistent basis?

Jen: I started cycling in 2019 after a running injury. My physiotherapist cleared me to ride the recumbent bike at the gym. Instead I dusted off a bike I had bought from a friend and my sister, some friends showed me some of the popular bike rides and convinced me to do the mediofondo with them in 2019. After completing that on a hybrid bike - complete with a rack on the back - and wearing running shoes, I figured it was time for a road bike.

Liv: What age did you learn how to ride a bike?

Jen: I was a late learner - I didn’t learn to ride a bike until I was 8!

Liv: What do you do for work/school/etc?

Jen: I work in tech, selling technical consulting services.

Liv: What's your favourite place(s) to ride?

Jen: I love heading out to the Fraser Valley and riding through Derby Reach, down through Crescent and White Rock Beach and along 0 Avenue. I also really enjoy Horseshoe Bay and the Demo Forest.

Liv: What's your favourite style/kind of riding?

Jen: I love long road rides, exploring new routes, and anywhere with rolling hills or long stretches to just go fast!

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