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We put women first in everything we do, every frame we build, every component we spec and every piece of gear we design. Liv is the cycling brand dedicated to women.  

Liv Committed > Tour de France Femmes avec Zwift > 5 ways to grow women's sports visibility

Want to see the Tour de France Femmes—and more events like it?

Five ways we can help grow women’s sports right now.

Women’s sports are having a moment—but what if we could make it a movement? Together, we can! In fact, the more we fans show our support, the more we attract media coverage and sponsor investment—and that means women athletes can earn enough to train and compete at the highest levels. And there are things we can do right now to support women and girls in sports, starting with the Tour de France Femmes.

1. Watch in France.

  • Decide which stages you’d like to see, from the Grand Départ on Sunday, July 23 to the individual time trial (new this year!) on Sunday, July 30. 
  • Book your flights and hotels, and then make arrangements for how you’ll move between towns, whether car, car-share, motorcycle, or bicycle. Find more tips here.
  • Show your support! Dress up, wave signs or flags, cheer for the femmes, and post about it all on social media, tagging #TdFF and #MoreFemmesOnBikes.

2. Watch from home.

3. Support the athletes.

  • Follow the athletes, teams, and race organizers on social media, and encourage your community to follow them, too. You can start with Team Jayco AlUla, Liv Racing TeqFind, and Le Tour Femmes, and then discover your favorite riders from there.
  • Support the organizations that support the athletes, like The Cyclists Alliance—run by former and current pros and providing holistic support to female cyclists during and after their careers.

4. Talk it up.

  • Bring a friend or ten to the events, along for a ride, and into the community. 
  • Get your women’s sports news from women’s sports media! For starters, check out The Gist, HighlightHER, Just Women’s Sports, Togethxr, Voxwomen, and Women’s Sports Network.
  • Share the stories that moved you and join the global conversation by tagging #TdFF and #MoreFemmesOnBikes. 
  • Make it even more fun to talk about, with our primer on how to speak Tour de France Femmes.

5. Ride like a pro.

  • Try a local race or group ride and experience the thrill of the peloton. Then inspire the rest of us by posting and tagging @livcycling #MoreFemmesOnBikes #TdFF.
  • Register for the Zwift Watch the Femmes Mission, modeled after the races of the real-life tour. 
  • Ride the same bikes raced by our WorldTour team, the Liv Langma and the EnviLiv.
  • Just ride! Any bike, any time, anywhere. And let’s get #MoreFemmesOnBikes—starting with you.

Tour de France Femmes avec Zwift

July 23-30, 2023

More Tour de France Femmes Resources

Tour de France Femmes avec Zwift
Tour de France Femmes avec Zwift
Everything You Need to Know about Tour De France F...
Everything You Need to Know about Tour De France F...
How to host a TdFF watch party
How to host a TdFF watch party
Investing in the future of women's cycling
Investing in the future of women's cycling
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