Tammy Ross

Tell us a bit more about you. How did you discover cycling?

I discovered cycling 5 years ago with no cycling experience and got hooked by meeting other cyclists in the community.

According to you, how can bike shops be more welcoming for women?

If the shops were less intimidating by listening to what their needs are to get on the bike to feel confident and comfortable, not treat customers like it's just a sale but more being a part of the cyclist's journey and beyond. It's pretty scary spending money on a brand new bike and not feeling great on the expensive purchase can put a beginner off from riding.

How would you like to support your partner Liv retailer?

This year I would like to create an in store event and keep having the new rider rides. It's so important to help new cyclists feel confident and strong on the bike!

What aspect of Liv resonates with you the most?

The Liv brand believes that all women can ride bikes no matter their age, colour, experience and have fun at it.

What's a major project you would like to achieve as a Liv Ambassador in 2026?

The major project for me this year is creating more community with Giant Richmond and hoping with work with them more closely this year.