Shayla Hughes

Tell us a bit more about you. How did you discover cycling?

In 2004 I lost most of my friends to a divorce and I needed to make new friends so I joined a bike club, met amazing people and my now husband.

According to you, how can bike shops be more welcoming for women?

Listen, don’t force, introduce our women’s bike club shop rides, host women’s only events, shop nights and social evenings.

How would you like to support your partner Liv retailer?

Continue to build our bike club, expand it to mountain bike this season, host some weekend getaways and fun activities.

What aspect of Liv resonates with you the most?

For women with women!

What's a major project you would like to achieve as a Liv Ambassador in 2026?

Build PMC Trail Girls, and host a memorial destination ride in Penticton for a gravel girl who passed away.