Judy Bai

Tell us a bit more about you. How did you discover cycling?

My curiosity with road cycling started as a teenager, sitting in the back of my dad’s van and catching glimpses of road cyclists riding in a pack. I remember thinking, “I want to do that when I grow up.”

Fast forward many years to the COVID era, when I couldn’t play the team sports I loved. I bought my first road bike off Marketplace, not realizing it was way too big for me. I was overreaching and rocking in the saddle, but the feeling of pure joy and freedom had me completely hooked. I haven’t stopped pedaling since.

According to you, how can bike shops be more welcoming for women?

Bike shops can be more welcoming for women by being friendly and patient. I’ve always felt this at Liv Cycling shops, both locally and abroad. Even something as simple as a hello or a smile makes a big difference.

Having women represented in bike shops is really important too. It makes cycling feel more inclusive and shows that this is a space for everyone. When women see other women working in shops or helping customers, it gives confidence and makes it easier to ask questions, try new bikes, and feel like they belong.

How would you like to support your partner Liv retailer?

I’d love to support my partner Liv retailer by leading or joining group rides, helping organize community events, and sharing my riding experiences and goals both online and offline.

Leading or joining group rides is a great way to connect with other cyclists and create a welcoming environment for women who may be new to riding. Rides give people a chance to gain confidence, learn skills, and experience the fun of cycling in a supportive group.

Helping organize community events allows me to bring people together, showcase cycling as an inclusive activity, and make the shop feel like a hub for women in cycling. From casual meetups to skill clinics, these events can inspire more women to get on a bike and be part of the community.

Sharing my riding experiences and goals online and offline helps make cycling relatable and accessible. Whether it’s talking about personal milestones, challenges, or just the joy of riding, it encourages others to start, stay motivated, and see that cycling is for everyone.

What aspect of Liv resonates with you the most?

What resonates with me most about Liv is its philosophy: for women, by women, with women. I love how Liv has committed to creating a space that’s dedicated to women, where we can feel seen, supported, and inspired. Bonnie Tu’s journey and vision are incredibly motivating, and as a proud Taiwanese person myself, it makes me feel an even stronger connection to the brand’s story and roots.

What's a major project you would like to achieve as a Liv Ambassador in 2026?

Continuing to lead group rides for beginner riders and potentially adding an intermediate ride would be important for me. I want to encourage and motivate new cyclists, helping them build confidence and enjoy the ride. I also loved being part of the Tour de Femme event last year and would be thrilled to support it again, helping create a fun, inclusive experience for women in cycling.