Our Canadian warehouses will be closed for the Holiday season beginning December 12th 2023 through till January 2nd 2024. While we're away, your friendly neighborhood bike shop is ready to help!  

The Devote - Be Good™ Edition bikes were created in partnership with adventure athlete and Liv Cycling USA elite ambassador Rebecca Rusch and her Be Good Foundation to inspire you to adventure, explore, and be good. Liv Cycling USA partners with and donates to the Be Good Foundation to support Rebecca's mission to do good around the world through the power of cycling. We hope this bike inspires you to do good in your world, too!

These bikes feature small notes of inspiration throughout their design, including the words “Be Good” on the top cap, topographic bar tape, Rebecca Rusch “R” bar ends, a Be Good Foundation badge on the seat tube and a Rusch badge on the downtube. The Devote – Be Good™ Edition bike is available in both Advanced Composite to meet the needs of any adventure you have in store.

What is the Devote?

The Liv Devote is a gravel bike designed to make off-road adventures comfortable, efficient, and FUN. Gravel bikes are made to carry all your gear, and handle any weather conditions and surfaces. The Devote has more clearance for wider tires, providing more traction and comfort on rough roads and trails. The frame geometry has a longer wheelbase, lower bottom bracket and slacker headtube angle, making it more capable on off-road terrain. And of course, with Liv, our geometry is designed specifically for women! Learn more about gravel bikes here.

What is the Be Good™ Foundation?

The Be Good Foundation creates opportunities for outdoor exploration, personal discovery and humanitarian service at local, national and global levels. Be Good believes the bike is a catalyst for healing, empowerment, and evolution. The Foundation supports a number of organizations and individuals that use the bike in just this fashion globally, nationally, and locally aiding cyclists from age 5 to 95, from all backgrounds.

Rebecca Rusch

Rebecca is a seven-time world champion and ultra-adventure/endurance icon known as the “Queen of Pain”. Rebecca repeatedly embraces fear, risk, and hard work, resulting in championship titles, course records, “first-evers,” and a myriad of accolades. However, it’s her desire to share her journeys and spread the passion for riding that sets her apart and attracts a loyal following. As she sets her eyes on the future, she continues her ambitious plans to make what was once impossible, possible.

The Be Good Foundation is Rebecca’s way of keeping her father’s memory alive. While he was in the Vietnam war he signed all of his letters home with the same two words: “Be Good.” He inspired her to try harder, push farther, and above all to remind herself that we all have unique talents that can be harnessed for the greater good. Following his instructions to “Be Good”, Rebecca uses her bicycle to help the world heal, connect and evolve one pedal stroke at a time.