
A Trail to Zero is our journey to transform cycling into an environmental force for good.
We know the goal of becoming “net zero,” a state in which greenhouse gases entering the atmosphere are counterbalanced by carbon removal, is a challenging one. To push ourselves and the entire bike industry forward, we have created an ambitious plan with clear steps to follow.
It starts with developing more eco-friendly bikes, components and gear using recycled materials and sustainable manufacturing principles. But it goes well beyond just the products we create. We’re also aiming to make our operations more eco-friendly, being mindful about energy use, resources and processes—so that we walk the talk and become models for this movement.
This is not a casual ride. It’s a daily grind of eco innovation. But we have already begun, and we’ll keep moving forward until we get there.
Join us in this journey and help reshape the future of cycling.