A Trail to Zero is our journey to transform cycling into an environmental force for good.

We know the goal of becoming “net zero,” a state in which greenhouse gases entering the atmosphere are counterbalanced by carbon removal, is a challenging one. To push ourselves and the entire bike industry forward, we have created an ambitious plan with clear steps to follow.

It starts with developing more eco-friendly bikes, components and gear using recycled materials and sustainable manufacturing principles. But it goes well beyond just the products we create. We’re also aiming to make our operations more eco-friendly, being mindful about energy use, resources and processes—so that we walk the talk and become models for this movement.

This is not a casual ride. It’s a daily grind of eco innovation. But we have already begun, and we’ll keep moving forward until we get there.

Join us in this journey and help reshape the future of cycling.

Bold target to reduce the amount of CO2e

Giant’s parent company Giant Group has set a bold target to reduce the amount of CO2e produced per bicycle by 40kg by 2030. This measurable commitment represents a major step on the A Trail to Zero journey to transform cycling into an environmental solution. Beyond that, we are also aiming to transition to 15% green power in our operations by 2030 and to reduce overall greenhouse gas emissions by 25%.

Enviro Mark tells a story of transformation

It’s a symbol that represents products made with sustainable materials, a tangible embodiment of our A Trail to Zero goals. Every product bearing the Enviro mark has been designed and manufactured with environmental responsibility at its core. This means using recycled materials, sustainable solutions, and innovative processes aimed at reducing our carbon footprint. When you choose Enviro products, you’re choosing items designed with the planet in mind.

Woman riding with the Rev Elite helmet

Rev Elite Helmet

Made from 50% recycled expanded polystyrene offering excellent shock absorption and enhanced protection while reducing waste

Upcycled Ocean Waste

Recycled Daily Plastics

Recycled Industrial Materials

Renewable Biomass Sources

Discover Enviro Products