Latest Stories

Liv Partners with Afghan Cycles To Tell Story of Women Riders in Afghanistan

As Susan B. Anthony declared in 1896, "The bicycle has done more to emancipate women than anything else in the world. It gives a woman a feeling of freedom and self-reliance. The moment she takes her...

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Neff Wins XC World Cup Finals in France!

Liv Pro XC Team rider Jolanda Neff put the finishing touches on a dominant World Cup season, winning the final round in Meribel, France, Sunday, on her Liv Obsess Advanced team bike. The 21-year-old ...

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Neff Wins BMC Racing Cup Title!

Liv Pro XC Team rider Jolanda Neff added another crown to her dream season, capturing the 2014 BMC Racing Cup title with a win at the final round in Basel, Switzerland. The 21-year-old had a perfect ...

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